Upsells & add-ons

Three ways to raise the order value: upsells in the cart, upsells on the product page, and an add-on toggle such as shipping protection.

Cart upsells

Theme editor → Cart drawer → Add block → Upsells.

Setting	What it does
Heading	For example Complete your routine.
Products	Automatic recommendations or Choose products.
Recommendation type	Related: Shopify picks similar products automatically. Complementary: products you set yourself in the Search & Discovery app (Product recommendations → a product → Complementary products). Based on the first item in the cart.
Products (list)	Your own picks, used when "Choose products" is selected.
Number of products	1–6.
Layout	Swipe carousel on phones, list on desktop, or List.
Button style	Outline or Solid.

Products already in the cart are never suggested. If nothing is left to suggest, the block hides itself.

New store?

Automatic "Related" recommendations need some sales history before they're good. Start with Choose products and switch later.

Product page upsells

Theme editor → product page → Product information → Add block → Product upsells.

• Style:
  • Checkboxes (added with the main product): small products with a tick box, added together when the shopper clicks Add to cart.
  • Add buttons: each product has its own add button.
• Products, Recommendation type, Number of products: same as the cart upsells.

Add-on toggle

A switch in the cart for an optional extra like shipping protection, gift wrapping or priority handling.

1. Create the add-on product

1. In Products, create it, for example Shipping protection, $2.95.
2. For services: untick This is a physical product (no shipping weight) and untick Track quantity.
3. Keep it active on the Online Store channel (otherwise it can't be added to the cart). Keep it out of your collections and menus.

2. Add the block

Theme editor → Cart drawer → Add block → Add-on toggle:

• Add-on product: the product you created.
• Title, Text and Icon, for example Shipping protection / Covers loss, theft and damage in transit / shield-check.
• Switched on by default: adds the add-on automatically to every cart. If a shopper switches it off, it stays off for the rest of their visit.

Pre-ticked extras and the law

Adding paid extras by default is not allowed in the EU and UK (and is a dark pattern elsewhere). Leave Switched on by default off unless you only sell where it's permitted.

The add-on is removed automatically when the cart has no other products, and it doesn't count toward the rewards bar or the free gift.